HBO: Dig Deeper
BBDO New York
Entry Information
Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: May 2011 – July 2011
Product Description:
HBO is an American premium cable television network, whose programming reaches 29 million subscribers in the United States. HBO's programming consists primarily of theatrically released motion pictures and original series, including its popular series True Blood, which details the co-existence of vampires and humans in Bon Temps, a fictional, small town in the state of Louisiana.
Advertiser/Client Name: HBOMedia Channels: Social Networking, Web Advertising, Other
Strategy
Marketplace challenge:
HBO...