HBO: Dig Deeper

HBO wanted to promote the release of its popular TV series, True Blood Season 3, on DVD, Blu-ray and digital download in a way that would engage both fans and newcomers.

HBO: Dig Deeper

BBDO New York

Entry Information

Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: May 2011 – July 2011

Product Description:

HBO is an American premium cable television network, whose programming reaches 29 million subscribers in the United States. HBO's programming consists primarily of theatrically released motion pictures and original series, including its popular series True Blood, which details the co-existence of vampires and humans in Bon Temps, a fictional, small town in the state of Louisiana.

Advertiser/Client Name: HBOMedia Channels: Social Networking, Web Advertising, Other

Strategy

Marketplace challenge:

HBO...

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