Georgia Center for Child Advocacy: #WeStandTogether Lip Sync Challenge

The Georgia Center for Child Advocacy (GCCA), a non-profit organisation, developed the #WeStandTogether Lip Sync Challenge on the platform musical.ly to get children thinking about the issue of child abuse across America.

Agency: Moxie

Product Description

The Georgia Center for Child Advocacy (GCCA) champions the needs of abused children through prevention, intervention and therapy. When the non-profit wanted to raise awareness about the cause among pre-teen and teenage kids, it came to us. Our goal was to create a campaign that allowed children from all backgrounds to think about the issue and feel supported if they or their friends had experienced abuse. We wanted them to know they were not alone.

Objective of the Campaign

We wanted to focus on empowerment, overcoming injustice and lending support to children affected by abuse....

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