Genesis Energy: Bill Holiday

This case study describes how Genesis Energy, an energy company in New Zealand, won over new customers by giving them a holiday from paying their first bill.

Genesis Energy: Bill Holiday

Executive summary

Product Description:

Most New Zealanders take electricity for granted; it makes our lives more comfortable, from heating our homes to charging our smart phones so we're always in touch. It's an important, yet intangible product and, as customers don't appreciate exactly how it reaches them, they see it as a grudge purchase.

Objective of the Campaign:

Switching energy providers has become a common and accepted behaviour amongst electricity customers, and is most prevalent as customers experience bill shock in the colder winter months. All of the major energy retailers in the market ramp up...

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