EUROMELANOMA: Skin Memories

EADO (European Association of Dermato Oncology), launched its Euromelanoma campaign to promote and share information on skin cancer prevention in Belgium.

Agency: BBDO Belgium

Product Description

EUROMELANOMA is the official skin cancer prevention campaign from EADO (European Association of Dermato Oncology). Euromelanoma exists to promote and share information on skin cancer prevention, early diagnosis and treatment. We are led by a network of European dermatologists community and European and national policy makers. This activity culminates in public screenings during an annual 'Euromelanoma Screening Day'.

Objective of the Campaign

Skin cancer is the easiest form of cancer to avoid. However, every 54 minutes a person dies of skin cancer. Because people just seem to forget to check their skin. We...

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