Bacardi-Martini: Eristoff night street view
CP Proximity
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: SpainDates program started/ended: June 2011 – December 2011
Product Description:
Eristoff is the Bacardi-Martini group's vodka brand that targets the mainstream public.
Advertiser/Client Name: Bacardi-MArtiniMedia Channels: Web Development, Insert
Website:http://www.thisismywork.com/echo/ensv
Strategy
Marketplace challenge:
In Spain, the three main brands in the vodka category are Absolut, Smirnoff and Eristoff. Absolut is positioned as a premium brand with a powerful and attractive brand image. Its consumers are adults who clearly prefer vodka as their night-time spirit....