E.ON: Welcome Home, Z
Executive summary
Product Description:
This is how Sweden's leading football club and its main sponsor E.ON touched nearly a billion football lovers through smart use of media in just a few hectic hours - despite tough restrictions and very limited budgets.
Objective of the Campaign:
BACKGROUND: Malmö Football Club has 'produced' a number of world-class players including Zlatan Ibrahimovic - widely regarded as one of the best footballers of his generation and the greatest Swedish sportsperson of all time. Zlatan, who plays for French Champions - PSG, had a chance to make history when he was...