Dannon: Activia Selects
Rosetta
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: USADates program started/ended: August 2011 – August 2011
Product Description:
Activia selects is a new sub brand of Activia yogurts.
Advertiser/Client Name: DannonMedia Channels: Other
Strategy
Marketplace challenge:
The yogurt category has recently been transformed by the emergence of exotic varieties from players like Chobani and Yoplait, that play upon the popularity of the fast growing Greek and French style yogurts. Activia, already an established brand in the pro-biotic category, was late to market with their own international...