Agency: Affinity ID
Product Description
In NZ, three main grocery retailers fight tooth-and-nail. Countdown operates 185 supermarkets nationwide and runs a successful loyalty program delivering critical data that supports property, store format, ranging and pricing decisions. With millions of dollars at stake, small changes dramatically impact the bottom-line. But longitudinal customer metrics over the past three years were showing a slow erosion of customer engagement. It was time for a good look, and time to make some hard calls.
Objective of the Campaign
Customers liked our loyalty pricing and in-store discounts. But they wanted more, and our program was...