Countdown: Onecard Relaunch – Mobilizing a Country

A loyalty program that integrated food and fuel rewards transformed the loyalty landscape for New Zealand grocery chain, Countdown.

Agency: Affinity ID

Product Description

In NZ, three main grocery retailers fight tooth-and-nail. Countdown operates 185 supermarkets nationwide and runs a successful loyalty program delivering critical data that supports property, store format, ranging and pricing decisions. With millions of dollars at stake, small changes dramatically impact the bottom-line. But longitudinal customer metrics over the past three years were showing a slow erosion of customer engagement. It was time for a good look, and time to make some hard calls.

Objective of the Campaign

Customers liked our loyalty pricing and in-store discounts. But they wanted more, and our program was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands