Cincinnati Children's Hospital: Cincinnati Children's Sports Medicine & Orthopaedics Digital Campaign

Cincinnati Children's Hospital (CCH), a Sports Medicine and Orthopaedics facility, used detailed targeting methods to reach its target audience in the US and provide the appropriate channels to give children the right care.

Agency: Barefoot Proximity

Product Description

Cincinnati Children's Hospital had a problem. Even though it was a top-ranked Sports Medicine and Orthopaedics facility, parents insisted on bringing their teens to adult clinics to receive care. Our objective was to increase inquiries from local, self-referring families by driving awareness of Cincinnati Children's Sports Medicine and Orthopaedics services.

Objective of the Campaign

To reach our goal, we needed to show parents and coaches that when it comes to getting kids back in the game, one type of care does not fit all. Through an extensive keyword and competitive analysis, we discovered that...

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