Canadian Imperial Bank of Commerce: CIBC Aerogold Visa Infinite Privilege card launch

This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients.

Canadian Imperial Bank of Commerce: CIBC Aerogold Visa Infinite Privilege card launch

Campaign details

Agency: RIVETClient: Canadian Imperial Bank of Commerce (CIBC)Category: Financial Products and Services

Executive summary

This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients. The goal of the launch was to encourage the hard-to-reach audience to not only sign up for another loyalty card but to also use it. The challenge was that the target audience are generally...

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