Burger King: Motel Burger King
Country Where Program Ran: New ZealandProgram Start Date: 03/17/14Program End Date: 05/05/14Advertiser/Client Name: Burger KingCategory: Retail/Direct Sales (RDS)Channels used: Direct MailProduct/Service Overview: Burger King is famous for its flame grilled beef. We needed to promote its three new TenderCrisp Chicken Burgers (Peri Peri, Honey & Soy, Mango Chilli & Lime).
Objective of the campaign
Burger King had a problem: everyone loved The Whopper. It is, for many people, their default burger of choice. We needed them to put that love and loyalty...