Burger King: Motel Burger King

This case study explains how Burger King, the fast food chain, targeted social media users in New Zealand to launch a new chicken burger product by creating a Burger King motel experience.

Burger King: Motel Burger King

Country Where Program Ran: New ZealandProgram Start Date: 03/17/14Program End Date: 05/05/14Advertiser/Client Name: Burger KingCategory: Retail/Direct Sales (RDS)Channels used: Direct MailProduct/Service Overview: Burger King is famous for its flame grilled beef. We needed to promote its three new TenderCrisp Chicken Burgers (Peri Peri, Honey & Soy, Mango Chilli & Lime).

Objective of the campaign

Burger King had a problem: everyone loved The Whopper. It is, for many people, their default burger of choice. We needed them to put that love and loyalty...

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