Burger King: Backyard Burger King
Executive summary
Product Description:
Burger King is a relatively new player in the New Zealand market, having only launched here 20 years ago. NZ is also a hugely competitive market for QSR's (Quick Service Restaurants) - there is the highest penetration of QSR's per capita of any country in the world.
Objective of the Campaign:
New Zealand is a fairly unique market for Burger King. For one, it has the highest penetration of QSRs per capita of any country in the world. More surprisingly, despite it being at the core of the brand, our research...