Bing: Bing Your Business

This case study describes how Bing, the Microsoft search engine, raised awareness of Bing Ads and converted a number of Australian SMB from using Google Ad Words with a personalised video.

Bing: Bing Your Business

Executive summary

Product Description:

Bing is the Microsoft search engine that finds and organises the answers you need so you can make faster, more informed decisions - and a key tool for people searching for small businesses to buy from. Bing is available on desktops and applications for PCs, mobile phones and tablets.

Objective of the Campaign:

Our objective was to raise awareness of Bing Ads and convert 5% of Australian SMBs that have little knowledge about Bing Ads and are likely to have a preference for Google Ad Words. Bing Ads puts Australian businesses at...

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