Beyond Dark: Measure of Pleasure
OgilvyOne London
Entry Information
Country where program ran: United KingdomProgram start date: 12/01/12Program end date: 05/31/13Advertiser/Client Name: Beyond DarkProduct/Service Description: Beyond Dark. A new dark chocolate brand, now available in three flavours, classic, orange and raspberry. 35g bags of dark chocolate drops that are made slowly and gently for an exceptionally smooth consistency and taste experience. Naturally high in antioxidants.Category: Consumer Products (CP)
Strategy
Business problem
Newcomer brand Beyond Dark wanted a bigger bite of the UK's dark chocolate market. But they were trying...