Bar Posto 6: Feijoada and the Beanstalk
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Entry Information
Country where program ran: BrazilProgram start date: 04/07/12Program end date: 06/30/12Advertiser/Client Name: Bar Posto 6Product/Service Description: Posto 6 is a bar located in Vila Madalena, São Paulo, Brazil, which is recognized as being one of the best in the city.Category: Retail/Direct Sales (RDS)
Strategy
Business problem
Posto 6 is a tradicional bar and restaurant in Sao Paulo. They had to create a new strategy to retain their clients, facing new competitiors in the segment.
Target audience:...