Audi Spain: Weather Report Emails
Proximity Barcelona
Objective of the campaign
Audi of Spain accounts for 226,000 e-mail contacts in their acquisition and loyalty CRM database. These people are contacted on a regular basis with information about new product launches, press releases, new campaigns, aftersales promotions, special offers and invitations. On average, every single contact in the database gets 7 emails per year, which is really a lot. These people legally agreed to receive information from the brand, but they did not actually sign up for any kind of newsletter so, in some way, these e-mails are unsolicited.
Audi of...