Agency: Publicis.Sapient
Objectives
Consumers are responsible for more wasted food than grocery stores and restaurants, so changing household behavior is key to reducing the problem of food waste. To raise awareness about the economic and environmental impacts of wasted food and encourage Americans to take easy and actionable steps to reduce food waste in their homes, we created the national, fully integrated Save The Food campaign. The campaign assets tell consumers to Cook it. Store it. Share it. Just don't waste it. and visit SaveTheFood.com to learn how to better plan, store, and cook their food.