Disque Denuncia: Stray Notification
Campaign details
Brand: Disque DenunciaAgency: Agencia3Category: Social Impact / Not For ProfitRegion: LATAM
Objective
According to the UN, Brazil is the second country who suffers most with stray bullets and Rio de Janeiro is the second most violent city, with a murder rate comparable to war zones. Most of this problem is due to confrontation between authorities and drug lords, a decades long issue in the city.
'Disque Denuncia' was created 20 years ago to serve as a way for the population to contribute in the fight against violence....