Campaign details
Brand: Disney+Brand owner: Walt Disney CompanyEntrant company: Mindshare, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Mobile & apps, Public relations, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
A red-carpet premier Disney+ launch; touching more than 80Mn Indians with a team of superheroes who made the launch happen with the right insight of making media the message of positivity in most negative times.
We successfully launched India's biggest OTT platform during the lockdown & created...