Disney cut Facebook spend to zero during boycott, moved money to Amazon

Rob Clapp

An overview of the ten largest advertisers on Facebook in the United States in the first half of 2020.

Disney was the largest advertiser on Facebook in the United States in the first half of 2020 but it cut spend to zero in July after joining the advertiser boycott of the platform over its hate speech content, according to the latest estimates from Pathmatics.

Spending an estimated $211.8m, largely to promote Disney+, is an increase of over 2,000% when compared to the first half of 2019. In H1 2020, Facebook accounted for two-thirds (64%) of all its digital advertising spend.

Amazon has been a beneficiary of the Facebook boycott, with Disney increasing its spend on...

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