Amazon Prime Video and Disney+ were the subscription video-on-demand (SVOD) services that attracted the most new subscribers in Great Britain last year, according to data from Kantar.
Since the second quarter of 2020, Amazon Prime Video has consistently accounted for two in five of all new SVOD subscribers and reached one in two in Q4 (49.1%). Amazon Prime has proven attractive as consumers shop online more, providing a boost for the included video service – three in five (62.6%) Prime members now use Prime Video.
Amazon Prime Video has also been helped by its focus on live...