Discovering new actionable insights with AI: Using AI to assess impact of ad creative

Intel, the tech giant, used AI to analyse its TVCs for new insights on how to optimise its creative in the US.

Introduction

The emergence of the internet, digital and Artificial Intelligence (AI) technologies has today enabled us to tap and mine enormous data pools already available to organisations, sharply increasing ROI on data. Until recently, the challenge for the insights industry was to effectively use different forms of data - social, transactional, behavioural and attitudinal - to derive superior and actionable insights. The advancement of AI technology is now making diverse data streams converge faster and enabling businesses to answer questions at a pace and depth that was not possible before.

AI has disrupted and enhanced insights in many areas of...

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Insights Team
Bray Leino

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