Direct Broadcast Satellite Television (Emerging Industry Overview)

This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.

Emerging Industry Overview: Direct Broadcast Satellite Television

Industry Snapshot

Buoyed by innovative programming and consumers' disenchantment with their cable companies, direct broadcast satellite (DBS) services made sizable inroads into the U.S. pay television market, as cable continued to lose ground to DBS. New technologies and features remain a primary catalyst for growth of DBS services. For more than a decade, DBS providers have been locked in what is largely a battle of attrition against cable, and insiders of all stripes stress the importance of staying ahead of the technology curve. As of 2010, the newest services included high-definition television (HDTV),...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands