Campaign details
Brand: DIMESAgency: MG MEDIARegion: EMEA
Strategy
Objective
The campaign objectives are as follows:
- To expand the brand awareness for our target group
- To reach 1 million people.
- Reach and Engagement were our primary KPI's, it was measured by social media.
- To make our target group try out our product which is newly launched
- To bring a new perspective for the integrated mobile and guerilla projects.
- To create new channels to engage our consumers.
The brand operates in Turkey. The core target group is the Turkish Market.
There were a couple of challenges we...