Digital Shopper Marketing and Darwinism – Survival of the fittest
Seth Diamond and Brian CohenCatapult Marketing
DSM – Past as prologue
In 2009, Catapult conducted our first Digital Shopper Marketing (DSM) study. DSM was in its earliest stages of experimentation – with technology vendors frenetically trying to sort out the basic functions and features that would someday create shopper engagement with a broad cross section of the shopping population.
At that time, we predicted that as more solutions began to crowd this market space, we would see a divergence – a separation of winners from losers – based...