Digital video and connected TV are 2021 priorities

An overview of media priorities and vulnerabilities in the United States.

Digital video/OTT and connected TV will be the main priorities for US digital media experts in 2021, according to an Integral Ad Science survey of media and creative agencies, publishers, advertisers and others working in online marketing.

Over half of those surveyed said digital video/OTT (57%) and connected TV (54%) will be areas of high priority in 2021, with social media placing third (47%).

However, digital buyers and sellers have different priorities for next year. On the buy side, connected TV (69%) and digital video/OTT (64%) remain in the lead. On the sell side, though, digital video/OTT (50%)...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands