DFW Customers: Sunny Service Days

This case study describes how Dallas-Fort Worth (DFW) international airport used social media to deepen engagement with people travelling through its airport.

DFW Customers: Sunny Service Days

Executive summary

Product Description:

Customer service has always been a key focus for DFW's organizational goals. This past summer, DFW used the power of social media to reach its customers in real-time and engage with them offering excellent customer "sunny service" during their journey at DFW.

Objective of the Campaign:

DFW was looking for ways to engage with customers during the summer as well as create moments of wow for people especially during the busiest travel season. DFW was looking to enhance their presence in social media. The overall objective was to bring a warm...

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