Determination of Reliability of Estimations Obtained With Survey Research: A Method of Simulation
Pritibhushan SinhaORGMarg Research Ltd, India
INTRODUCTION
By 'survey research' we generally mean observational studies of statistical nature, in the real environment. The population involved is, very often, highly nonhomogeneous. Collection and measurement of data are affected by many factors and such research projects are quite in contrast with research in controlled environments. These projects may range from the estimation of total sales and/or market share of a particular brand over a given period of time, to estimation of the average consumption of a product...