Design of a smart TV logging system considering context of audiences by using beacons and smartphones

This paper proposes a smart TV logging system formed of beacons and smartphones to produce more robust TV ratings data.

Design of a smart TV logging system considering context of audiences by using beacons and smartphones

Jehwan Seo, Yeonhee Cho, Daesik Kim, Namjun Kang, Joongseek Lee and Bongwon Suh

Abstract

In this paper, a smart TV logging system comprising a beacon system and smartphones is proposed. To investigate the feasibility of our strategy, we designed and implemented a prototype system and conducted a trial study. The study results show that the prototype can unobtrusively capture viewers' various events embedded in TV viewing behavior. The results of the study also suggest that the proposed method allows more robust and accurate data...

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