Design a luxury experience

This article discusses the trend towards luxury experiences over luxury goods, and how brands can adapt to this trend.

Design a luxury experience

Laura Tan and John ShawBrand Union

Today's consumers increasingly desire luxury in the form of rich experiences over expensive goods. Brands must therefore understand intuitively what customers are looking for and ensure the interaction is personalised and relevant to their needs and desires.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

Much has been written in recent years about the increasing preference for special experiences over ownership of goods. This mentality now...

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