Depend: Guard Your Manhood
Ogilvy New York
Objective of the campaign
Male incontinence has been the source of a lot of jokes. Monty Python ("Marathon for Men with Incontinence"), The Onion ("Those Depends Ain't So Damn Dependable") and SNL ("Oops adult diapers") have all had a go at making fun of this condition. But for the 4 million men in America who suffer from it, it probably isn't that funny. For them, male incontinence can be an emasculating stigma that raises an unwelcome specter of vulnerability. Most suffer "light leakage" – potentially embarrassing spotting that 80% of sufferers choose to...