Connecting with today's consumer: Building brand value

This report looks at how UK consumers interact with consumer goods brands and the opportunities this represents.
Consumers have never been so well connected. With consumers now expecting to engage with products and brands in a much more enhanced manner there are increasing opportunities for businesses to interact directly with consumers. Direct interaction can take many forms - from helping consumers initially research and share views, to building their understanding of a product or brand through to finding and selecting items to purchase. Going direct to consumers can be complementary to existing trade relationships, selling personalised or innovative products or a broader product range that wouldn't necessarily fit within established channels....

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