Dell India: Storage dynamic creative optimization

This case study explains how tech company Dell India used a carousel banner to target B2B IT buyers for its Dell Storage solution.

Dell India: Storage dynamic creative optimization

Jibu Isaac and Sneha Bhaskar

Campaign details

Brand: Dell StorageBrand owner: Dell IndiaLead agency 1: Mediacom India Pvt LtdLead agency 2: MediamathContributing agencies: Adacado, ConversantCountry: IndiaIndustry: Information technology, PCs, computingChannels used: Online displayBudget: 500k - 1 million

Executive summary

Dell has been providing storage services in India for several years, but the consideration rate for purchase was low. A recent IT media consumption study released by a regional IT publisher revealed that 65% of IT buyers consumed...

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