Dell embraces agile marketing

This event report outlines how Dell, the technology company, has successfully implemented agile marketing techniques in its B2B operations.

Dell embraces agile marketing

Jessica Pishko

The digital marketing world is full of tools and technologies – thousands of them, with new products entering the marketplace every year.

This rapid pace of innovation has created more opportunities than ever for B2B marketers, according to Delphine Cherewick, Senior Product Manager/Global Online at Dell, the technology group. But it has also presented a serious challenge: In a digital landscape that's forever changing, how can marketers keep up?

Cherewick is no stranger to change, having acquired years of tech experience working at Dell, Match.com and Expedia. And at the Demandbase Marketing Innovation Summit...

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