Declining trust: Client-agency relationships face continued pressure

This article describes how the strain of the fast-moving communications world is showing in the lower levels of trust between agencies and clients.

Declining trust: Client-agency relationships face continued pressure

Jeremy CaplinAprais Worldwide

The strain of the fast-moving communications world is showing. Aprais' worldwide database of client-agency evaluations paints a picture of fragmentation. lower levels of trust between agency and client are complicated by increased frustration that multiple agency partners aren't collaborating sufficiently for effective integrated solutions. more human dialogue is required

It will not have escaped many in the communications industry that some of the tensions that periodically exist between advertisers and their agencies are spilling over between their respective associations – quite publicly at that. In March 2015, Bill Duggan,...

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