The rate of decline in trading conditions is showing signs of stabilising across all regions, according to data from WARC's latest Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of 50.0 indicates no change, below 50.0 indicates decline and above 50.0 indicates growth.
Although the global index value for trading conditions has been in decline since July 2019, it saw a significantly increased rate of decline in April 2020 (26.3) and then fell to a new low in May...