DBS Bank sparks mini-series season 2: Everyday heroes for a better world

DBS bank, a banking brand, launched the second season of its online miniseries Sparks in Asia with the theme of Everyday Heroes for a Better World.

Overview

Sparks is an industry-first online mini-series created by DBS Bank in Singapore. Inspired by true stories, Sparks follows a group of DBS bankers as they challenge the status quo and go above and beyond to solve unusual client challenges. The idea for Sparks started out in a team brainstorm within DBS' Group Strategic Marketing and Communications department, where the discussion centred around how there were popular TV series about lawyers and doctors but not about bankers, and it was a shame that the public knew so little about what bankers do and the positive impact bankers can...

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