Design consultancy: Waitrose Graphic DesignAdvertiser: Waitrose
Executive Summary
1. THE VERY BEST OF WAITROSE
The Waitrose 1 brand was created to re-energise the business's top tier – or premium – own brand offer.
By creating a beacon for 'best in class' Waitrose aimed to encourage customers to trade up in store and online.
With demand for premium own-brand products growing across the market, competitors from Marks & Spencer to Lidl were increasing their ranges. Waitrose saw an opportunity to increase sales of its top tier own brand products and strengthen its point of difference –...