SunBites innovation packaging

In 2007, Walkers, the UK's leading crisps and salty snacks manufacturer, launched the savoury snack, Sunbites, as part of Pepsico's commitment to future profit to be driven by healthier products.

SunBites innovation packaging

Agency: Ziggurat BrandsClient: PepsiCo UKCategory: Packaging, Branded Food

Executive summary

In 2007, Walkers, the UK's No. 1 crisps and snacks manufacturer1 launched Sunbites, a savoury snack containing a third of your daily recommendation of wholegrain in each portion and 30% lower in fat than standard crisps. This was part of PepsiCo UK's commitment to future profit and growth to be driven by healthier products.

Although it experienced the high repeat purchase rates in the 'Better For You' segment, indicating that the consumers, who tried the product loved it, Walkers wanted...

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