Strong Nutrients: Changing the perception of health and wellness
Campaign details
Category name: Food producersAgency: PearlfisherAdvertiser: Strong Nutrients
Executive summary
Strong Nutrients was born from a desire to challenge the stagnant and functional vitamins, minerals and supplements (VMS) market. The brand wanted to positively change consumers' perceptions around health and wellness and create a new category of high-quality nutrients that would offer consumers something new.
Made from the freshest and highest grade of ingredients and developed to target health and beauty at a cellular level, Strong Nutrients had a great product but it needed a...