SOpharmacy
Agency: Creative Leap
Executive summary
Following a strategic review of the Bulgarian retail pharmacy market dynamics and growth potential, Creative Leap was appointed by Sopharma Trading to develop a disruptive brand positioning and design for a new retail pharmacy brand: SOpharmacy.
The concept would be piloted at a brand new store in capital city Sofa. It would be located in close proximity to an established competitor chain pharmacy – so clearly communicating SOpharmacy's distinct offer, relevant differentiation, and appealing to increasingly affluent but still price-conscious customers would be critical in attracting business away from the competition.
The pilot...