Seedlip: The art of nature

Seedlip, a non-alcoholic spirits brand, designed the bottle for its launch based on botanical illustrations to stand out from the sickly sweet non-alcoholic drinks category.

Design consultancy: PearlfisherAdvertiser: Seedlip

Executive Summary

Sometimes you don't want to drink. Sometimes you can't. Sometimes you're tired, wanting to pace yourself, pregnant, health-conscious, driving, you have a big day at work tomorrow – or maybe you don't ever drink. But maybe you still love going out to bars and socialising past 6pm, or making a nice drink at home for yourself or guests.

Aiming to solve the "what-to-drink-when-you're-not-drinking" dilemma, Seedlip is the world's first distilled non-alcoholic spirit. We had the incredible opportunity to create a category language for a category that didn't yet exist.

A powerful...

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