Design consultancy: PearlfisherAdvertiser: Seedlip
Executive Summary
Sometimes you don't want to drink. Sometimes you can't. Sometimes you're tired, wanting to pace yourself, pregnant, health-conscious, driving, you have a big day at work tomorrow – or maybe you don't ever drink. But maybe you still love going out to bars and socialising past 6pm, or making a nice drink at home for yourself or guests.
Aiming to solve the "what-to-drink-when-you're-not-drinking" dilemma, Seedlip is the world's first distilled non-alcoholic spirit. We had the incredible opportunity to create a category language for a category that didn't yet exist.
A powerful...