Saving the Organic Seed and Bean Company

This case study describes how the British healthy chocolate brand, Seed and Bean was rescued by a rebrand that emphasised the brand's ethics, and tripled sales over two years.

Saving the Organic Seed and Bean Company

Agency: Family (and friends)

Executive summary

Saving Seed and Bean

Seed and Bean isn't just about profits. It's about ethical business and responsibility for the environment. It has been making great chocolate since 2005, all handmade in small batches in the UK. But nine years in, it was failing. Retailing in health food chain Holland and Barratt and farm shops, it was not selling high enough volumes, and needed to go mainstream. The aim of the rebrand was simply to survive. The new design delivered much more than that.

"If we hadn't...

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