Sanofi Aventis GmbH - SoloSTAR disposable pen injector

Pen injectors were introduced over 20 years ago to deliver liquid medication. They allow users to select a dose of medication and inject this via a needle connected to a small reservoir within the pen.

Sanofi Aventis GmbH — SoloSTAR disposable pen injector

ProductDCA Design International Ltd

EXECUTIVE SUMMARY

Pen injectors were introduced over 20 years ago to deliver liquid medication. They allow users to select a dose of medication and inject this via a needle connected to a small reservoir within the pen.

In Europe, Japan and the US, pen injectors are commonly used to deliver insulin for the treatment of diabetes mellitus. In many countries they have largely replaced the traditional vial and syringe because they benefit patients by allowing accurate and easy dosage, whilst being convenient and discrete.

Lantus®, a new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands