Quorn Redesign

Quorn, a meat substitute product, increased brand growth and sales globally by launching a new pack design featuring food photography to tempt consumers.

Design consultancy: BulletproofAdvertiser: Quorn Foods

Executive Summary

With an ambition to accelerate worldwide growth for the brand, we were briefed to create a new brand identity and packaging design for Quorn, reaffirming the brand's position as the leading healthy meat alternative while broadening appeal to attract new consumers.

The soul of the Quorn brand was a passion for healthy living and a belief that sustainable, meat free dishes can taste great too. We empowered this soul with a design that placed delicious food photography at its heart - a mouthwatering temptation for health-seeking consumers to try the...

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