POP Village: A step forward for a plimsoll brand

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

POP Village: A step forward for a plimsoll brand

Campaign details

Category name: Leisure goodsAgency: ElmwoodAdvertiser: POP Village

Executive summary

Andy and Mario popped on to the footwear scene in summer 2014 with the aim of creating a cool, comfortable shoe suitable for festivals, beaches and general fun times. Armed with an order of 1,500 pairs, they asked Elmwood to create branding and packaging that would capture the playful nature of the product and which would encourage purchase without the need for further marketing investment.

The brand's name 'POP' immediately led to a playful and iconic packaging format...

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