Northwest Development Agency: Short Stories for Short Breaks
CONSUMER
VIV'ID(A) LTD
1. EXECUTIVE SUMMARY
ENGLAND'S NORTHWEST – SO GOOD WE DESIGNED A BOOK ABOUT IT!
Despite being a region of fantastic contrasts; from the awe-inspiring vistas of the Lake District to the white knuckle rides of Blackpool, the cultural hotbed that is Liverpool, Roman splendor of Chester and Manchester, the original 24-hour party city – perceptions of the Northwest as a short break destination did not reflect this diverse offering.
Research carried out by the NWDA highlighted a contrary message of ingrained negative associations, creating a barrier to people...