Northwest Development Agency: Short Stories for Short Breaks

Perceptions of the Northwest as a short-break destination did not reflect the region’s wealth of natural and cultural attractions.

Northwest Development Agency: Short Stories for Short Breaks

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CONSUMER

VIV'ID(A) LTD

1. EXECUTIVE SUMMARY

ENGLAND'S NORTHWEST – SO GOOD WE DESIGNED A BOOK ABOUT IT!

Despite being a region of fantastic contrasts; from the awe-inspiring vistas of the Lake District to the white knuckle rides of Blackpool, the cultural hotbed that is Liverpool, Roman splendor of Chester and Manchester, the original 24-hour party city – perceptions of the Northwest as a short break destination did not reflect this diverse offering.

Research carried out by the NWDA highlighted a contrary message of ingrained negative associations, creating a barrier to people...

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