MOMA

This case study describes how Moma, a British porridge brand, redesigned to weather the move from busy commuter train station sales, to retail sales, by creating an ownable brand design to support the entire portfolio.

MOMA

Agency: BrandOpus

Outline of project brief

Tom Mercer, founder of MOMA realised that there were too many commuters succumbing to the 'coffee - croissant' routine without a healthy and filling breakfast alternative. Having started the brand in 2006, MOMA revolutionised the healthy breakfast market. Almost a decade after launch, a shift from the original sales outlets in bustling commuter train stations towards retail sales necessitated a change in strategy to create an engaging and distinctive design on shelf.

The brief was to:

  1. Increase supermarket sales with a new pack design
  2. Support and grow sales
  3. Create an ownable and...

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