Molton Brown Christmas Box
Christmas Boxes 2009
Packaging: Structural
Jones Knowles Ritchie
EXECUTIVE SUMMARY
+23% value sales
10% Less wastage
22 fold ROI
Since being introduced 8 years ago, Molton Brown Christmas gift sets have become a regular feature in stores like Selfridges, John Lewis, Heal's and Debenhams. With third-party distribution now greatly exceeding that within their own shops, Molton Brown wanted a box design that would combine practicality with beauty.
While being desirable to customers, the 2009 boxes had to perform to a high standard in terms of their utilization of space and issues of shrinkage caused by damage...