Manomasa: Tortillas with spirit
Pearlfisher
Executive summary
After years of working with some of the UK's biggest snacking and food companies, it was time for a new challenge for Manomasa's founders. And that challenge was to create the world's tastiest and most authentic tortilla chips brand.
Manomasa had a great product, but needed a voice. Pearlfisher's task was to bring this start-up, premium, challenger brand to life through positioning, naming, tone of voice and design to achieve UK-based targets in sales, listings, and distribution.
The first year results are way beyond anyone's expectations. Despite entering a highly competitive market, in...